Logistics Business Jul 7, 2026 Manufacturing

Ready Meal Demand Leads to Automated Warehousing

Rice producer Herba Ricemills is expanding into Africa and the Middle East while scaling sales in established markets due to rising demand for ready meals. The company has commissioned an automated storage and retrieval system (AS/RS) at its plant in Spain to support this growth.

Why this matters to buyers

Increased automation in food production and warehousing may lead to higher efficiency and potentially more consistent product availability for buyers in the food sector. Expansion into new markets could create new sourcing opportunities.

Recommended buyer actions

  • Monitor developments in automated warehousing solutions for potential efficiency gains.
  • Explore sourcing opportunities from producers expanding into new regions like Africa and the Middle East.

Original source context

As demand for ready meals continues to rise, rice producer Herba Ricemills is preparing to expand into Africa and the Middle East while scaling sales in its established markets. To support this growth, the company commissioned an automated storage and retrieval system (AS/RS) designed by Mecalux at its San José de la Rinconada plant (Spain). This site manufactures ready-to-serve cooked rice […] The post Ready Meal Demand Leads to Automated Warehousing appeared first on Logistics Business.

Read the original report · Logistics Business

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