Why this matters to buyers
This suggests that for U.S. importers, factors beyond unit cost, such as brand distribution fit, are critical considerations when sourcing from China.
Recommended buyer actions
- Develop evaluation criteria that include brand distribution fit alongside unit cost when sourcing from China.
- Conduct due diligence on potential Chinese suppliers' brand alignment with target market distribution channels.
Original source context
Ask a room of U.S. importers how they compare Chinese suppliers and most will start in the same place: unit... Read More The post Why U.S. Importers Should Evaluate Chinese Brand Distribution Fit Before Chasing the Lowest Unit Cost appeared first on Global Trade Magazine.
Read the original report · Global Trade Magazine