FreightWaves Jul 15, 2026 Supply Chain

Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain

The article questions whether AI is a bubble or truly transforming the supply chain. It features insights on why companies are adopting AI, its impact on jobs, and the creation of new roles.

Why this matters to buyers

Buyers may need to assess the real value versus hype of AI in their supply chain operations. The discussion on job impact suggests potential changes in workforce requirements and skill sets.

Recommended buyer actions

  • Assess AI adoption based on demonstrated value in specific supply chain functions.
  • Monitor workforce skill development needs related to AI integration.

Original source context

SummaryView Transcript The question on everyone’s mind: Is AI a bubble, or is it truly transforming the supply chain? Eric Rempel, Chief Innovation Officer at Redwood, unpacks the hype versus the real value of AI in logistics. He shares insights on why companies are adopting AI, how it’s impacting jobs (and creating new ones!), and […] The post Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain appeared first on FreightWaves.

Read the original report · FreightWaves

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