FreightWaves Jul 21, 2026 Supply Chain

Freight Market: July Doldrums or Goldilocks Zone?

The article questions whether the freight market is in a 'Goldilocks scenario' or experiencing July doldrums, noting that July may be seasonally slow but underlying conditions suggest a shift towards quality and contracted rates, with load boards losing market share.

Why this matters to buyers

Buyers of freight services may face a market shifting towards contracted rates and quality over spot market transactions. Load boards may become less effective for sourcing capacity.

Recommended buyer actions

  • Review freight procurement strategies to prioritize contracted rates
  • Evaluate alternative capacity sourcing methods beyond load boards

Original source context

SummaryView Transcript Is the freight market in a ‘Goldilocks scenario’? July may be seasonally slow, but underlying conditions suggest a significant shift towards quality and contracted rates. We break down why load boards are losing market share and what this means for future rate increases. Summary unavailable. The post Freight Market: July Doldrums or Goldilocks Zone? appeared first on FreightWaves.

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