Why this matters to buyers
The article suggests that procurement officers may increasingly rely on digital channels rather than calling multiple forwarders directly when sourcing logistics providers, which could influence how buyers discover and evaluate shipping partners.
Recommended buyer actions
- Review digital presence and online information of logistics providers when evaluating shipping partners.
- Clarify service capabilities and terms directly with forwarders before awarding contracts.
Original source context
A procurement officer in Rotterdam is looking for a forwarder to transport Gulf reefers. She doesn’t call a dozen forwarders... Read More The post How Logistics Companies Can Use Digital Marketing to Win More Global Shipping Contracts appeared first on Global Trade Magazine.
Read the original report · Global Trade Magazine